by YVES ENGLER
Bata Shoe Organization CEO, Mr. Jack Clemmons cuts the tape to officially open Bata MBK. He is flanked by, from left, Bata Kenya’s FD, RK Gupta, Bata Shoes COO, Jorge Carbajal, Nairobi County’s Anna Othoro, Bata Kenya MD, Alberto Errico, Merchandising Director, Agnes Murila, Retail Manager, Rajat Saxena and Bata Africa MD, Hernan Vizcaya. The store, when opened in January 2015 in Kenya, was Africa’s largest store. PHOTO/Bata Kenya
An elitist, nationalist, bias dominates all areas of Canada’s paper of record.
On the front of last weekend’s Style section the Globe and Mail profiled Sonja Bata on turning 90. Business partner and wife of the deceased Thomas Bata, the Globe lauded Sonja for the “many contributions she has made to Canada”, including the Bata Shoe Museum and various other establishment “cultural, environmental and social causes.” The article touched on the shoemaker’s early history and described how she “traveled the world building a shoe empire – between 1946 and 1960, 25 new factories were built and 1700 Bata stores opened.”
While the three-page spread included an undated photo of Sonja and her husband on the “African continent”, it ignored how the Toronto-based shoe company took advantage of European rule to set up across the continent. By the end of the colonial era Bata had production or retail facilities in Nigeria, Kenya, Morocco, South Africa, Egypt, Sierra Leone, Libya, Sudan, Algeria, Senegal, Congo, Tanzania, Rhodesia and elsewhere. In the 1940s and 50s, notes Shoemaker with a Mission, “the organization’s expansion was especially great in francophone Africa. As Mr. Bata himself noted, there was no country in that part of the world where his company was not established as the number-one supplier of footwear.” While “Mr. Bata” may not be the most objective source on the shoemaker, a government study just after independence found the company controlled 70% of the footwear market in British East Africa (Kenya, Uganda and Tanzania).
In a 1974 Saturday Night article titled “Canadians Too, Can Act like Economic Imperialists”, Steve Langdon describes the company’s operations in Kenya: “Bata seems to be undercutting decentralized rural development in Kenya, to be blocking African advance in other areas, and to be throwing its weight around politically — all at a handsome profit.” In a bid to subvert the establishment of a domestic competitor, the Toronto-based multinational wrote its overseas suppliers to discourage sales to its challenger and asked Kenyan government officials to intervene on its behalf.
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