by CAROL SEAGLE and LISA JONES CHRISTENSEN
Procter & Gamble is the world’s biggest consumer products company with more than $80bn in sales. Yet P&G distributes one of its most innovative products – Pur water purifier – through a non-profit model because executives are convinced it generates more value for the company than a traditional for-profit model ever could. This benefit comes from increased brand presence in emerging markets, opportunities to open new markets and tuning in to the philanthropic sympathies of its employees and consumers.
Financial Times for more
(Thanks to reader)