by JAMIE DAVIS SMITH
The past has shown that nontraditional measures like brothels, beer and lipstick can tell us a lot about the economy’s health.
While some people anxiously watch the stock market for signs of a recession, others look for more subtle cues that the economy is in trouble.
One of them is Catherine De Noire, a manager of a legal brothel, a Ph.D. candidate in organizational psychology and an influencer. When business at her brothel unexpectedly dips, De Noire takes it as a sign that the economy is in trouble.
Although De Noire is based in Europe, she believes that economic upheaval in the United States “triggers huge uncertainty” across the pond because of America’s global influence. De Noire first noticed a decline in business right after Donald Trump was elected in November 2024, as Americans and the rest of the world anticipated upheaval.
Strippers in the U.S. are also feeling the pinch. Dancer and influencer Vulgar Vanity said that when she first started dancing in 2022, she could earn six figures just by dancing during a handful of big events in Austin, such as the Formula 1 Grand Prix and South by Southwest music festival. This year is different.
“I didn’t even bother working South by Southwest because the first Friday night I attempted to work, I walked into a completely empty club and didn’t make any money at all,” she said.
Vanity also says that many of her regular customers aren’t tipping at all or tipping less than half of what they used to. She is quick to point out that she is just one dancer and “obviously not an economist,” but she notes that other dancers and tipped workers are also hurting. Her theory is that her customers are no longer tipping as generously because of rising costs and economic uncertainty. Vanity is worried that this means we are on the verge of a recession or full-blown depression.
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