Bollywood stars criticized for posting about racial equality while endorsing skin whitening creams

by JEREMY BLUM

Indian Prime Minister Narendra Modi at Priyanka Chopra and Nick Jonas wedding ceremony VIDEO/You Tube

Priyanka Chopra showed support for Black Lives Matter but has been called out for failing to speak out against injustice in India.

Bollywood stars have taken to social media in support of the Black Lives Matter movement and racial injustice protests across the United States. But critiques of selective activism have also emerged, pointing out that these same stars have promoted skin whitening creams or have failed to speak out for the plight of migrant minorities in India.

Priyanka Chopra — whom Forbes called “arguably the most successful Bollywood actor to cross over to Hollywood” — Sonam Kapoor — winner of India’s prestigious Filmfare Award in 2017 — and Disha Patani — who starred alongside Jackie Chan in the film “Kung Fu Yoga” — were among those criticized for posts promoting social justice and arguing that all skin colors deserve respect. 

They previously served as brand ambassadors for Garnier, L’Oréal or Pond’s “fairness” creams, which are widely promoted in India as a means of reducing darker skin.

In a 2017 Vogue interview, Chopra said she had second thoughts about her skin-whitening campaign and was singled out as a child for her darker skin tone. Nevertheless, she received additional criticism on Wednesday after her husband, American singer Nick Jonas, posted a thread vowing that the couple would take a stand against “systemic racism, bigotry and exclusion.” 

Critics were quick to argue that Chopra — referred to as “Pri” in Jonas’ post — had yet to make similar statements against systemic racism within India, particularly the lynchings of Indian Muslims, the country’s largest religious minority. 

One person pointed out that Jonas and Chopra invited Indian Prime Minister Narendra Modi — whose government has been accused of inaction in preventing violence against Muslims — to their wedding. 

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