The body reaches out to film and TV industry to create story lines based on issues the U.N. holds dear.
by RACHEL ABRAMOwITZ
When United Nations Secretary-General Ban Ki-moon was foreign minister of South Korea from 2004 through 2006, he experienced directly how entertainment can shape popular perceptions, when not one but two TV networks began airing miniseries about the lives of Korean diplomats.
Although the series romanticized diplomat life with requisite dashes of love and conflict, the net effect for the foreign ministry was a burnished public image. “Good storytelling is a very strong tool to change the attitudes and minds of people,” Ban recalled in an interview.
Ban said that’s what was on his mind this week as he led a veritable platoon of top U.N. officials, including the heads of UNICEF and the World Health Organization, on a mission to Hollywood to build relationships with the entertainment community and encourage film and television story lines about issues high on the U.N. agenda, such as climate change and violence against women.
Los Angeles Times for more
(Submitted by reader)