by SUZANNE MOORE
Playboy magazine founder Hugh Hefner with some of his Bunnies. ‘Now that he’s dead, the disgusting old sleaze in the smoking jacket is being spoken of as some kind of liberator of women.’ PHOTO/Glenn Pinkerton/LVNB/EPA
Long ago, in another time, I got a call from a lawyer. Hugh Hefner was threatening a libel action against me and the paper I worked for at the time, for something I had written. Journalists live in dread of such calls. I had called Hefner a pimp. To me this was not even controversial; it was self-evident. And he was just one of the many “libertines” who had threatened me with court action over the years.
It is strange that these outlaws have recourse in this way, but they do. But at the time, part of me wanted my allegation to be tested in a court of law. What a case it could have made. What a hoot it would have been to argue whether a man who procured, solicited and made profits from women selling sex could be called a pimp. Of course, central to Playboy’s ideology is the idea that women do this kind of thing willingly; that at 23 they want nothing more than to jump octogenarians.
Now that he’s dead, the disgusting old sleaze in the smoking jacket is being spoken of as some kind of liberator of women. Kim Kardashian is honoured to have been involved. Righty ho.
I don’t really know which women were liberated by Hefner’s fantasies. I guess if you aspired to be a living Barbie it was as fabulous as it is to be in Donald Trump’s entourage. Had we gone to court, I would like to have heard some of the former playmates and bunnies speak up in court – because over the years they have.
The accounts of the “privileged few” who made it into the inner sanctum of the 29-room Playboy mansion as wives/girlfriends/bunny rabbits are quite something. In Hefner’s petting zoo/harem/brothel, these interchangeable blondes were put on a curfew. They were not allowed to have friends to visit. And certainly not boyfriends. They were given an “allowance”. The big metal gates on the mansion that everyone claimed were to keep people out of this “nirvana” were described by one-time Hefner “girlfriend no 1” Holly Madison in her autobiography thus: “I grew to feel it was meant to lock me in.”
The fantasy that Hefner sold was not a fantasy of freedom for women, but for men. Women had to be strangely chaste but constantly available for the right price. Dressing grown women as rabbits – once seen as the height of sophistication – is now seen as camp and ironic. There are those today who want to celebrate Hefner’s contribution to magazine journalism, and I don’t dispute that Playboy did use some fantastic writers.
Part of Hefner’s business acumen was to make the selling of female flesh respectable and hip, to make soft porn acceptable. Every man’s dream was to have Hefner’s lifestyle. Apparently. Every picture of him, right to the end, shows him with his lizard smirk surrounded by blonde clones. Every half-wit on Twitter is asking if Hefner will go to heaven when he already lived in it.
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