By Matthew Cardinale
ATLANTA, Georgia, Nov 24 (IPS) – Activists from the U.S. and Colombia are targeting the World of Coca-Cola museum, located near its headquarters in Atlanta, Georgia, accusing the company of “union busting”, paying its workers “poverty wages”, and engaging in environmentally destructive practices.
“We’re an unofficial coalition with the India Resource Center, focusing on Coca-Cola overusing waters in drought areas. We’re supporting Corporate Accountability International, that have been trying to stop the use of bottled water over tap water,” Lew Friedman, of Killer Coke, told IPS.
“We’re working on behalf of Sinaltrainal, the food workers in Colombia. They had eight union leaders murdered. We’ve been augmenting their legal suit,” Friedman said.
“There’s plenty of evidence that shows the plant managers were very cozy with the paramilitaries,” he added.
Sinaltrainal v. Coca-Cola was filed in 2001 by the United Steelworkers of America and the International Labor Rights Fund on behalf of the Colombian trade union Sinaltrainal, several of its members, and the estate of Isidro Gil, one of its officers who was murdered.
Coca-Cola bottlers “contracted with or otherwise directed paramilitary security forces that utilize extreme violence and murdered, tortured, unlawfully detained or otherwise silenced trade union leaders”, the lawsuit states.
In addition, Killer Coke claims that many of the Colombian paramilitary troops were trained at the controversial formerly-named School of the Americas, now called the U.S. Western Hemisphere Institute for Security and Economic Cooperation, in Fort Benning, Georgia.
In 2003, the U.S. District Court removed Coca-Cola as a defendant in the case because the murders took place in Colombia, not in the U.S. However, two Coca-Cola bottlers remained as defendants in the case. In 2006, the judge dismissed the remaining claims.
When IPS asked Coca-Cola about Killer Coke’s demonstration in Atlanta last week, the company replied in an email statement that it “was based on an uninformed and inaccurate portrayal of The Coca-Cola Company and independent Coca-Cola bottlers in Colombia and based on allegations that are over ten years old”.
“The unfounded allegations have been reviewed over the years by multiple courts in Colombia and most recently in the United States, as well as by the International Labor Organization, and outside law firms – all concluding that the Coca-Cola bottler employees in Colombia enjoy extensive, normal relations with multiple unions and are provided with safe working conditions there,” Coca-Cola said.
While much of Killer Coke’s focus seemed to be on the Colombian trade union issue, activists said other issues involved the alleged use of child labour in other countries and questions about the healthiness of Coca-Cola products in general.
“There are issues of health, the use of high fructose corn syrup,” Friedman said.
As part of their campaign, Killer Coke has been successful at getting over 50 U.S. colleges and universities to stop selling Coke, and at getting the Service Employee Industrial Union (SEIU) and teachers’ unions to stop carrying Coke in their offices.
Killer Coke decided to target Coca-Cola headquarters on its own turf, in Atlanta, in part by driving a mobile billboard around town that read, “Don’t Drink Killer Coke Zero: Zero Ethics, Zero Justice, Zero Health.” This is a pun on one of the company’s products, Coke Zero, which is a near-zero calorie beverage.
“The World of Coke is basically one large advertisement for Coca-Cola. It’s the centre of Coca-Cola, it’s a mile away from their headquarters, it’s basically their public image that’s there,” said Ian Hoffmann, a young activist from Minnesota.
“We’ve got people coming forward and saying it’s an anti-union company. Coca-Cola usually says ‘we’re an Atlanta-based company. What happens in Colombia is out of our control, and more importantly, not our responsibility’, even though they [the bottling plants] are bottling Coca-Cola products and helping the company with huge profits,” Hoffmann said.
“We want some accountability. From my end, I’d like them to acknowledge what’s going on there, explaining to us why after the union leader gets shot dead, that the next day no one signs a new contract with Sinaltrainal. How do they stand by that? How do you defend that?” Hoffmann said.
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