THE ECONOMIST
Nearly three-quarters of the graduates now leaving America’s colleges are saddled with debt. On average, they owe $35,051. By comparison, roughly half of all graduates carried debt in 1995 and it averaged less than a third as much, says Edvisors, which tracks student aid (see chart). As the cost of university has risen, so has the number of “sugar babies” who pay for it by selling companionship and sex to wealthy older men. Monthly pay for this is typically about $3,000, though some “sugar daddies” offer much more. According to SeekingArrangement, a firm based in Las Vegas, two-thirds of sugar-baby graduates have no student debt.
Students who post profiles on SeekingArrangement.com know what they want, so “it’s almost like a business partnership”, says Angela Bermudo, a spokesman for the company. The site hosts some 900,000 profiles of sugar babies enrolled in American universities, up from 458,000 two years ago. Their ranks swelled during the recession and are still growing fast, says Brandon Wade, the site’s founder. A year ago nearly 1,200 students with an e-mail account belonging to an American university posted a profile on the site every day; the daily average has risen to about 2,000. The site has even stopped advertising online. Its ads used to pop up with search results for terms such as “student loan”.
The boom is fuelled by increased acceptance of “sugaring” (dating for money), says Steven Pasternack, the owner of a Miami firm known as Sugardaddie. The company’s site gets more than 5,000 new profile uploads worldwide every day. A quarter are students. Astute marketing helps. Sugardaddie’s pitch notes that it does not “discriminate against people’s desires”. Sugar babies are increasingly advised to negotiate not an “allowance”, but rather a certain “lifestyle” in exchange for dates. These arrangements can remain discreet. New Yorker Keith and the younger woman he met online, seeking a sugar daddy to pay for college, both tell friends that they met in a bar. His weekly $500 deposits into her bank account will cease, he says, if she becomes unavailable.
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