by MATTHEW DEBORD
Google’s latest self-driving car prototype has headlights, but no steering wheel or pedals. PHOTO/Google
The Google Car looks like a transportation module. It’s an iPod with wheels. Google even cannily made it white, to complete the association with consumer technology versus the automotive context.
Everyone in the auto industry is now going to respectfully diss the Google Car (and maybe not so respectfully, too). Get ready.
They’re going to do this because the Google Car is a profound existential threat to the traditional auto industry.
It could take decades for that threat to become serious. But the decisive outline of the threat has arrived.
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