Matchmaking site Baihe under fire over manipulative advert
by CHRIS LUO
A leading Chinese matchmaking website was blasted by infuriated online users this weekend over its latest commercial that urges young men and women to get married to please their ageing family elders.
Baihe.com’s new television advert, promoting its offline expansion, features an attractive and kind-hearted young woman, who, after years of prodding from her aged grandmother, decides to “stop nit-picking” and seeks to get married to fulfil her elder relative’s wish.
South China Morning Post for more
Chaoji Shengnu episode 43: The Baihe blunder
by ROSEANN LAKE, LEO LEE, and RYAN MYERS
“Is this ad trying to push us to suicide? There are men who are single and unmarried, why didn’t they shoot it with a guy?”
The World of Chinese for more