BBC
http://www.youtube.com/watch?feature=player_embedded&v=2ouW5W_tMbg
BBC & You Tube
An augmented-reality app that “translates” grown-up newspapers for children has been developed in Japan.
The Tokyo Shimbun, one of the country’s biggest daily titles, has worked with advertising firm Dentsu to create the AR News software.
It allows children to hold a smartphone over the newspaper to see a child-friendly version of the text.
In a promotional video, Dentsu said the app could “create a future for the old media newspaper”.
“Newspapers were not made for children,” the clip said.
“If newspapers became readable to children, they will contribute to family communication and child’s education.”
‘Educational tool’
The demo video shows a father laying a newspaper out on a table as the child holds his smartphone over the page. Cartoon characters appear on the screen, explaining stories and drawing attention to important words.
“Difficult articles and social problems, economy and politics became interesting subjects for children,” Dentsu said.
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