POPULAR MECHANICS
Apple is famous for its secrecy, with a code of silence that runs from top management all the way down to its retail employees. One Apple Store employee decided to throw protocol to the curb and tell us what it’s really like working at the vaunted retail outlets.
Product Launches
We are completely in the dark until they do a keynote speech. We have no idea what is coming and are not allowed to openly speculate. You can get into serious trouble if you speculate—especially to a customer. I am asked five times per day about the next iPad or iPhone, and I quite simply don’t know. But I would be in huge trouble if I said something like “The next iPad is going to have a camera.” I actually avoid the technology section of the newspaper so I have no points of view to accidentally comment with or drop into conversation. I’d rather just be dumb about it.
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Dealing With Drug Dealers
We get a lot of drug dealers who try to buy iPhones with fake IDs. You can tell them instantly just by how shady they act, and they know you know, but you obviously can’t start accusing them of being drug dealers—they are customers, after all. But when they try to check out, they’ll use what are obviously fake IDs or fake credit cards, and it often turns out they’re using a dead person’s Social Security number or something. And when you call them out on that—then, they run.
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How to Get Fired
They have a really lenient attendance policy. You have to be late like 15 times before they’ll fire you. But if you talk to the press or speculate to a customer about the next iPad? That’s the end of you.
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