Want to change academic publishing? Just say no

by HUGH GUSTERSON

ILLUSTRATION/Tim Foley/The Chronicle

When I became a professor, 20 years ago, I received a request from a woman who lived close to the Massachusetts Institute of Technology, where I taught: Could she come and talk to me about a set of interests she was developing, in the area of my own specialty in anthropology, and get my advice on applying to graduate school? We spoke for about 45 minutes in my office, at the end of which she asked, “How much do I owe you?”

This woman was a therapist who billed by the hour, and she assumed that when you got the benefit of someone’s professional expertise for 45 minutes, you paid for it. Although I would expect to pay a lawyer or a therapist for a professional consultation, the idea of paying for a conversation with me seemed bizarre. I explained that professors, especially in the humanities and social sciences, get paid an annual salary and, in return, see it as part of our job to share our knowledge and to mentor others. We had a vocation, not a trade. The life of the mind is not billable.

Today I have less confidence in that answer. When I look at the work I do as an academic social scientist and the remuneration I receive, I see a pattern that makes little sense. This is especially the case with regard to publishing. If I review a book for a newspaper or evaluate a book for a university press, I get paid, but if I referee an article for a journal, I do not. If I publish a book, I get royalties. If I publish an opinion piece in the newspaper, I get a couple of hundred dollars. Once a magazine paid me $5,000 for an article.

But I get paid nothing directly for the most difficult, time-consuming writing I do: peer-reviewed academic articles. In fact a journal that owned the copyright to one of my articles made me pay $400 for permission to reprint my own writing in a book of my essays.

When I became an academic, those inconsistencies made a sort of sense: Academic journals, especially in the social sciences, were published by struggling, nonprofit university presses that could ill afford to pay for content, refereeing, or editing. It was expected that, in the vast consortium that our university system constitutes, our own university would pay our salary, and we would donate our writing and critical-reading skills to the system in return.

The system involved a huge exchange of gifted labor that produced little in the way of profit for publishers and a lot in the way of professional solidarity and interdependence for the participants. The fact that academic journals did not compensate the way commercial magazines and newspapers did only made academic publishing seem less vulgar and more valuable.

But in recent years the academic journals have largely been taken over by for-profit publishing behemoths such as Elsevier, Taylor & Francis, and Wiley-Blackwell. And quite a profit they make, too: In 2010 Elsevier reported profits of 36 percent on revenues of $3.2-billion. Last year its chief executive, Erik Engstrom, earned $4.6-million.

One reason those companies make good profits for their shareholders and pay such high salaries to their leaders is that they are in a position to charge high prices. The open-access debate has focused mainly on the exorbitant fees for-profit publishers charge libraries for bundles of journal subscriptions, but I am struck by what they charge ordinary citizens to read my individual articles.

For example, anyone without access to a university library who wants to read a nine-page article I wrote (free) for the Bulletin of Atomic Scientists last year will have to pay Sage $32 to get electronic access to it for one day—more than it would cost to buy and keep a printed copy of either of my most recent books. Needless to say, Sage passes none of the $32 on to me.

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