by PRAJAKTA HEBBAR
Madhuri Dixit-Nene sells basmati rice, Juhi Chawla savouries and Karisma Kapoor atta. From heartthrobs to mummyjis
She was the dhak dhak girl of Hindi cinema who left millions dazzled with her dance moves. After holding the nation captive with her engaging persona and a multi-million-dollar smile, Madhuri Dixit became Nene and left to make a life of her own, far away from the madding crowd. Then, suddenly, she was back, a comeback film, TV show, a performance at an awards function.
Now as she tells us to buy basmati rice, many are trying to come to terms with Madhuri Aunty. By modelling for Neesa basmati rice and Food Food channel, she has joined an increasing number of India’s once-at-the-top heroines who now sell domesticity and chips. Consider the slew of examples. Kajol is the brand ambassador of Knorr Soups, Olay anti-ageing cream, Alpenliebe candy and Whirlpool appliances. Karisma Kapoor is the face of Shakti Bhog Atta, Puretta Baby Wipes and Kellogg’s. Sridevi of Hawa Hawai sensuality is seen in ads for Vanish Stain removers while Dixit-Nene also sells Comfort Fabric Conditioner and X-Pert Aquashine utensil cleaner.
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(Thanks to Mukul Dube)