DECCAN HERALD
Titled “Shah Rukh Khan and Global Bollywood”, the meet will not be attended by the superstar himself, but he has said he feels humbled by the endeavour. Some 40 speakers from universities around the world will discuss a wide range of topics revolving around Shah Rukh who is seen as a global cultural phenomenon.
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Adelheid Hermann-Pfandt, professor of Religious Studies at Germany’s University of Marburg, told IANS: “One of the most remarkable features of Indian cinema is its inter-religious character.” Like many other Europeans, Hermann-Pfandt first experienced the inter-religious oneness of god through a Shah Rukh film.
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To the question why Shah Rukh, Professor Elke Mader, Dean Cultural and Social Anthropology Institute of Vienna University, said: “In German-speaking countries his films have developed a cult media and a very active fan culture. Khan’s capacity to negotiate and to integrate opposites and extremes and to connect with diverse audiences worldwide as well as his art of expressing emotions make him not only a superstar but a very significant figure in times of global mediascapes and cultural flows.”
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