by OLIVIA SOLON
How does it work? Well, as you visit a website that is using the technology, you get tagged with an anonymous cookie that tracks which products you show an interest in. When you leave the website, the re-targeting company finds out when you emerge on one of its partner publishers (where it places ads) and then delivers a unique personalized banner based on your browsing history. They can also target consumers with the items from a shopping cart that’s been abandoned.
Criteo also combines behavioral data with a recommendation algorithm (similar to Amazon’s) to re-target the consumer with the potential purchases they were interested in and other items that other people who have browsed or purchased those items have been interested in.
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