WORLD SCIENCE
“Although it is often taken for granted that goal pursuit originates in conscious decisions, it can also arise from unconscious sources,” the pair wrote.
Recent findings show that the human brain is often steps ahead of its owner, Custers and Aarts explained: the brain prepares the action well before any conscious thoughts instruct it to do so.
The scientists cited work by researchers such as John Bargh at Yale University and Peter Gollwitzer at New York University starting in 2001. Bargh and colleagues showed how motivation toward a goal could arise without conscious awareness, Custer and Aarts wrote. “Students were seated at a table to work on two seemingly unrelated language puzzles. For some students, the first puzzle included words related to achievement (such as win or achieve), and for others it did not. Students who were exposed to achievement words were found to outperform the others on the second puzzle.”
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