TikTok challenge: Cooking without ingredients… a novel way to spread the word about hunger

WORLD FOOD PROGRAMME

Madagascar: Underweight and malnourished children wait for treatment at a nutrition centre in Ambovombe district in June. PHOTO/WFP/Shelley Thakral

#Invisiblemeal is putting hunger around the world in focus

Grab your cooking pot to start cooking a delicious meal. You need:

0lb spaghetti 
0 cloves garlic
No cup of olive oil, 
No teaspoon red pepper flakes
0 pinch of salt 
No chopped fresh parsley.

But wait – where are the ingredients themselves, you ask. Well, this is an #InvisibleMeal.

In a world where up to 811 million people go to bed hungry, we all have to remind ourselves and others that hunger is still a reality for many – and to take whatever action we can. 

The #InvisibleMeal TikTok challenge was about shooting a cooking video with no ingredients to spread awareness around world hunger. Videos created through the challenge received 2 billion views worldwide. 

Meet four of our challengers below…

Earthtopia

Earthtopia, based in the UK, is TikTok’s biggest ‘eco community’, providing daily tips and solutions to address the climate crisis.

Earthtopia started its journey at the beginning of 2020 with the aim of creating content about the climate crisis and using the TikTok platform for the good of the planet. Account followers are typically 16- to 24-year-olds who care about the environment and want to learn about how we can protect it. 

Covering hundreds of different topics from recycling to zero waste, the Earthtopia team creates content by focusing on the solutions to climate change. It leans on TikTok and its tools to provide simple tips that followers can take such as how to keep vegetables fresher for longer. The team also produces a weekly roundup of positive eco news. 

“Our aim is to use the virality of TikTok to educate the community about the climate crisis, the solutions to it, and to give young people the tips and tools to live more sustainably,” says Earthtopia.

World Food Programme for more 

Comments are closed.